Nowadays agents have many real estate marketing tools at their disposal, staging a client’s home is one of them. Staging is the skill of enhancing the visual appeal of the property so you can attract more buyers to it, sell a listing property quickly, and for a higher price than it would normally sell for. The concept of staging is very similar to interior designing. However, the difference is that while interior designing is done to make the house more presentable for a living, staging is done to make the property more presentable for sale.
If you love working with sellers, then learning the art of staging can put you way ahead of your competition. It can dramatically increase your chances of winning more listings and selling them. Here are 5 ways of how mastering the art of staging and staging your client’s properties can help you become a more successful seller agent:
1. Prevent Stale Listings
The first impression is the last impression. If you have put a property up for sale without fixing it and improving its looks, then you won’t get any buyers. Your listing competes with all the other listings online and the longer it stays listed, the lesser price you are going to get for it. If it goes stale, then your chances of getting a good price for that property goes down the drain. Even if you take the property off the market and put it back on later, the damage would already be done and that bad impression created in the first place will stay with your property. This will also hurt your reputation as a seller agent.
2. Gives You An Edge While Hosting Open Houses
Whenever people go visit a property or a house up for sale, they like to imagine themselves living there. A properly staged house makes it easier for these potential buyers to visualize that. The house is more presentable if it has been properly staged to create an appealing image that will entice the potential client into becoming a buyer. Staging the property will help you host more successful open houses because you will be able to not only drive more attendance through online and offline marketing but give the potential buyers a better experience when you walk them through the house.
3. Entice More Qualified Buyers
Nowadays people tend to use the internet to search for all kinds of information. They do the same when they have to look for a property online. The usual practice nowadays is to first look at pictures before deciding to visit in person. According to one research, 9 out of 10 home buyers rely on the internet as one of the primary search sources [source]. For agents, that means that you listing is competing with all the other listings for the attention of potential homebuyers. The only way to get that attention is if you stage the property so you can get amazing pictures and videos of the house online. If the property you have listed has good and appealing pictures, there is an increased chance of people wanting to visit.
“Real estate related searches on Google have grown by 22% year-over-year”
4. Beat Other Seller Agents
In the current market, there’s a lot of competition and buyers have a lot of options to consider when it comes to buying property. Many real estate marketing tools are used by different agents to capture more clients. If you want to win more listings as a seller agent, then mastering the art of staging will give you an edge in the initial interview with the seller because ultimately they benefit from it. Your client would be able to sell the house quickly and for more money. If you are not staging your client’s property, some other agent who can stage properties will get that listing.
5. Sell Quickly, Get A Higher Price
When you put your client’s property up for sale, your objective as a seller agent is to sell that property quickly for a great price. An effectively staged house stands a better chance of doing that because if you enhance the visual appeal of the property, it’s going to attract more qualified buyers, and more buyers mean you have a better chance of getting a better offer. A better offer means you will get more commission as an agent for that transaction.
It’s as simple as this. Staging helps get you what your clients want. If you get your clients more money in less time your commission holds more value. If your commission holds more value, you rack in more business. Mastering the art of staging will also enable you to better negotiate your commission with your clients and stand out from the competition.
To sum it up, I highly recommend that you either learn the art of staging to help your clients or partner up with a property stager so you delight your seller clients by bringing them tons of great offers!